Luton Airport is promoting its improved shopping and eating facilities in a marketing campaign across onsite 48-sheet posters and animated digital screens. The campaign was developed by integrated advertising agency Milton Bayer, who have been working with the airport at both a strategic and tactical level.
As the summer holiday period kicks off, the campaign seeks to inform passengers about the retail and catering facilities available at the airport as well highlighting new brands such as JD Sports and Kurt Geiger.
Milton Bayer has been working with Luton Airport for several months and recently created a new corporate communication style for the airport's Community Engagement Strategy.
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